NIKE SU23 COLOR DIRECTION
PRODUCT DIRECTION
As Design Director, I set & upheld an overarching seasonal color direction for all of Women’s Apparel. Performance & Lifestyle product had been operating as very separate businesses. Under my leadership, we began to build continuity.
As a baseline in our color strategy, we identified 6 essential pieces across Performance & Lifestyle that would share the full range of key colors each season. This ensured all styles would have merchandising partners.
NIKE ESSENTIAL WARDROBE
We now reviewed Performance & Lifestyle product through the same color criteria. The outcome looked more cohesive, and became easier for the customer to cross-shop.
ONE SHARED VISION
