NIKE HO24 COLOR DIRECTION
PRODUCT DIRECTION
Continuing our work to unify Performance & Lifestyle apparel product, we set an overarching seasonal direction, with a clear strategy to be applied through our global distribution models.
While our product may be assorted in many different ways at retail, we ensured that each expression could always come together to tell a cohesive brand story.
ONE STRATEGY : MANY DISTRIBUTIONS
Sophisticated & trend-leading, this expression was characterized by sleek lines and finishes, with high-tier price points.
ELEVATED: for the city
Inspired by street style & sneaker culture, this expression was built for a youthful consumer who is always ready for a fresh take on their favorites.
EXPRESSIVE: SPORT energy
Easy to wear, but never boring. Our essentials were offered on longer timelines, and designed to outfit with everything.
ESSENTIAL
As a result of our focused color work, Nike.com began to offer a “Shop by Color” option. The featured imagery for new styles now was in line with our seasonal direction!
SHOP BY COLOR FEATURE
