NIKE “SO WIN” CAMPAIGN
PRODUCT DIRECTION
Bringing women’s sports to the forefront in a male-dominated industry has been no small feat. Highlighting our Summer ’25 design direction in this campaign was a big win.
SEASONAL COLOR DIRECTION
As a sharp point for the season, we modernized sport color through the lens of the Women’s consumer. Powerful hi-vis red paired with layered, modern whites took center stage.
KEY STYLES & MOMENTS
Designating this top-tier palette allowed us to punctuate our biggest moments & styles of the Summer season - including the release of our Run Swift collection, football-inspired looks for the Women’s Euro Champs tournament, and others.
PRESS
